Rareform is a mission-driven company focused on giving new life to what is essentially garbage – they save billboards from ending up in landfills. They have saved 3,877,338 lbs of vinyl and repurposed it into one-of-a-kind items. It's a lengthy but very cool process.
We partnered with Rareform team to refine their brand identity, positioning, website, and content creation processes. We developed a comprehensive brand guide to help their growing team build effective brand communications.
Services: Identity Design, Art Direction, Packaging Design, Web Design, Illustration, Campaign Development, Copywriting
Lifestyle photography: Eduardo Figueroa